Six most issues of concern in international e-commerce

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1. Describe six most issues of concern in international e-commerce.

2. Crocs Inc. would like to develop a standardized shoes-product for all foreign markets. Crocs company will use:

domestic marketing strategy

multidomestic marketing strategy

global marketing strategy

3. Gucci and other global designer brands encourage retailers to stock large assortments of a product and provide an extra service to customers. This practice calls _____ distribution and it often creates a favorable condition for parallel importing.

exclusive

selective

intensive

global

4. Business strategy concerns

selecting a model for a single line of business to use in pursuing objectives that contribute to the whole of a diversified company.

choosing the most appropriate strategic intent for a specific line of business.

ensuring consistency in strategic approach among the businesses of a diversified company.

strengthening the market position and building competitive advantage for a single line of business.

selecting a set of stretch financial and strategic objectives for a single business unit.

5. Which of the following is persistence in the motivation process?

how smart a person works

how hard a person works

what a person does

how long a person works

Reference no: EM132266278

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