Situations could make use of exploratory research

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Reference no: EM132231450

1. Which of the following situations could make use of exploratory research?

1) A company is interested in developing a new detergent to arrest sagging profits in a mature market.

2) A newly formed nonprofit organization is wondering what strategies it should use to seek donations from the public.

3) A high-technology company is interested in developing high-resolution images.

4) A candidate for the U.S. presidency is wondering how to allocate her campaign resources efficiently across various regions of the country.

2. Which of the following could be summarized by using a pie chart?

1) The income distributions of households purchasing a given product

2) Allocation of a total budget to various expense categories

3) The contribution of each product in the company's product line to the firm's total revenues

4) The market share of brands within a product category

5) All of the above

3. A well-developed marketing research project can help you to determine which products or services you should offer to your target audience.

True

False

4. Kristy Martin is getting married on Saturday. She purchases flowers for the church ceremony early Saturday morning from a local flower shop. Which of the following types of utility is not created by this activity?

A) Time

B) Ownership

C) Possession

D) Place

E) Form

5. Which of the following is not a major category of factors that influence the consumer buying process?

A) Psychological

B) Social

C) Both social and situational

D) Buying center

E) Situational

Reference no: EM132231450

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