Situations associated with completing marketing research

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Reference no: EM131142762

There are many ethical issues/situations associated with completing a marketing research project. A short list would include the following: Dealing with a management team that is seeking support to their predetermined solutions Wording and designing research questions Using secondary data Explain how each of the above may become an ethical issue and based upon ethical research standards, as established by the AMA and other professional groups, how each should be handled. Spellchecker

Reference no: EM131142762

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