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The case study analysis "sales force management at Nobel ilac"
Note: Carefully analyze the situation regarding the sales force from all aspects and administrative processes such as strategy, leadership, team building, group role, recruitment, competency, fulfillment, plans ... etc.
With a SWOT analysis of the case study
Study status is available on the Harvard University (HBP) website and other websites
What are some of the benefits of "soft" market research data gathered using techniques such as focus groups and observation?
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