Reference no: EM132665078

Situation Analysis

Please refer to the Marketing Plan Report Template as necessary. This assignment is a checkpoint to ensure you are making progress on the project. You will find your previous discussions and written assignments helpful as you develop your Situation Analysis.

MP: Situation Analysis

Your analysis should include all parts of Section 2 and identify the geographic, demographic, and behavioral characteristics of your target market. All industry and market research should support your target market definition and document market trends and needs, and market growth. Your competition should be thoroughly researched and analyzed. Overall, you should have a realistic assessment of critical issues.
SECTION 2 All of 2 (2.0 - 2.6)
2.0 Situational Analysis
2.1 Market Summary
2.1.1 Market Demographics
2.1.1.1 Geographics
2.1.1.2 Demographics
2.1.1.3 Behavior Factors
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth
2.1.4.1 Graph illustrating market trends and growth
2.2SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition
2.4 Product Offerings
2.5 Keys to Success
2.6 Critical Issues

Attachment:- Situation Analysis.rar