Reference no: EM132444981

SIT794 - Services Management Assignment - Case Study Analysis, Deakin University, Australia

Understand the nature of services and the service strategy employed by a successful services based enterprise with a focus on innovation and service differentiation.

Report Content Requirements -

Your task is to research an IT service based company and using publicly available information, analyse the organisation and its business model, the market it operates in and its competition. You should describe the nature of the service offered by the company and its service strategy in terms of the operating strategy, service concept and competitive strategy. Your research and analysis must be presented as a detailed report in a format that is suited for a senior management audience, and must highlight clearly the innovation and service differentiation that has led to the success of your selected case study. Please cite and reference the research included using the Harvard style.

Your IT Services Company -

The IT services company that you will cover is determined by the last digit of your student number. For example, if your student number is 214123450 then you will analyse company 0 (Iliad). Students who do not use the designated company risk receiving no marks for this assignment. If you want to substitute a company not included in this list as one of your chosen companies then you need to seek approval from the Unit Chair before starting.