Single segmentation variable with a target market

Reference no: EM13283081

How are market segmentation and target marketing related? Explain in detail how these activities can make or break a marketing strategy. What five characteristics are important elements for a good market segment to have and why do marketers rarely use a single segmentation variable with a target market? Last, provide an example of effective market segmentation using a company of your choice as it relates to a brand product of your choice

Reference no: EM13283081

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