Sinek description of the homeless woman sign

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Reference no: EM133672023

Question

How do you response: In Sinek's description of the homeless woman's sign, it was the typical sign that only tried to appeal to good will (2021). A typical homeless sign would say something like, "I'm very hungry, please help me." To motivate the target audience, Sinek's theory is that she would have needed to focus on the giver rather than the receiving party in order to evoke feel-good emotions from the giving party (2021). This concept is very agreeable, as it has been studied in various settings. In order to make the homeless woman's sign more marketable, Sinek suggested that she write, "If you only give once a month, please think of me next time" (2021). This puts more emphasis on the giver in this situation, which is a good marketing strategy. According to Ciotti, "Research has shown that instant gratification is such a powerful force that an ability to control against it is a great indicator of achieving success" (2022). By using a person's inability to pass up an opportunity to feel good, the sign becomes a warm invitation to instant gratification. Appealing to a specific audience effectively by any means necessary is what determines a "good" marketing strategy.

Reference no: EM133672023

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