Since of coca-colas size and power in the marketplace they

Assignment Help Operation Management

Reference no: EM13391662

I) Which is the last major decision in international marketing?

A. Deciding on the marketing organization

B. Deciding how to enter the market

C. Deciding on the marketing program

D. Deciding which markets to enter

II) Because of Coca-Cola's size and power in the marketplace, theyt end to dominate some members in the channel. This allows them to require strong cooperation from resellers who carry Coke products. This is an example of a(n) _____________.

A. Horizontal marketing system

B. Administered vertical marketing system

C. Corporate vertical marketing system

D. Contractual vertical marketing system

III) McDonald's franchisees get a small discount when they pay their bills for supplies within the first seven days (when the due date is 30days after delivery). This is an example of ___________ within channel relations.

A. Territorial rights

B. Price policies

C. Sharing the risks

D. Conditions of sale

IV) Advertising for Advil pain reliever shows Advil is superior to Tylenol. This is an example of _________advertising.

A. Informative

B. Descriptive

C. Reminder

D. Persuasive

V) Assume you are advertising very expensive authentic Turkish carpets to upscale investors in Germany. Credibility and prestige are important. The best medium for your advertising message is _____________.

A. Direct mail

B. Television

C. Magazine

D. Newspapers

Reference no: EM13391662

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