Simply examining the product or picture of the product

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Reference no: EM132247049

1. The quality of _____ can be examined by simply examining the product or a picture of the product.

a. search goods

b. experience goods

c. information goods

d. credence goods

e. online products

2. According to your readings, in a recent study of online retailers by BizRate.com, it was found that online business success depends on the brand being sold, the number of products sold by the e-tailer, and the quickness with which consumers could navigate the web site.

True

False

13. _____ refers to how much information consumers attempt to acquire.

a. Information symmetry

b. Web 2.0

c. Compiling information

d. Information search costs

e. Information search

4. Internet marketing uses one-way communications between marketers and consumers with fast response times between communications and low levels of response contingency.

True

False

5. All of the following except _____ are collected on content websites.

a. video

b. commentary

c. products for sale

d. information

e. images

Reference no: EM132247049

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