Reference no: EM133671489

I work for an electronics manufacturing company called Jabil, and the extent of social media that I happen to see on their part is limited to LinkedIn. Jabil does not sell product to the general public, and in fact, most people would not know of their existence if they didn't have a direct connection with them. For this reason, it does little to no good for Jabil to advertise, or try to take advantage of sites like Facebook, or Instagram, since they would be appealing to almost no one. However, LinkedIn is a relatively useful social media site, since the interests of many LinkedIn user are more career oriented, and Jabil as a company can utilize LinkedIn to showcase some of their philanthropy efforts, environmental accomplishments, or DEI involvement. Jabil also takes advantage of LinkedIn learning, which allows their employees to take advantage of educational opportunities, and proudly display their accomplishments with relation to themselves along with Jabil.

How this translates into sales is by simply engaging with their customers at their level. With customers like Raytheon, GE, and Boeing, they need to be aware that posting on Facebook may come off as a negative, even immature. These types of social media sites could cause certain customers to lose confidence in Jabil, and a lack of confidence equates to a lack of trust. "Consumers, facilitated by social media, generate online social support for their peers". (Hajli, 2014) With a social media outlet that focuses on careers, and accomplishments, Jabil is able to show their customers that they are not only a good electronics manufacturer, but also a stable business that works to be part of their community.