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Simple exponential smoothing

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Reference no: EM131097974

Weekly demands at Hot Pizza are as follows:

Week

1

2

3

4

5

6

7

8

9

10

11

12

Demand ($)

108

116

118

124

96

119

96

102

112

102

92

91

Estimate demand for the next four weeks using a four-week moving average as well as simple exponential smoothing with a = .01. Evaluate the MAD, MAPE, MSE, bias and TS in each case. Which of the two methods do you prefer? Why?

Reference no: EM131097974

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