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The following describes two reasonably simple decision making scenarios. Predict the outcome of each scenario. As an entrant, will you enter the market?
Part 1: Firm A currently monopolizes its market and earns profits of $10 million. Firm B is a potential entrant that is thinking about entering the market. If B does not enter the market, it earns profits of $0, while A continues to earn profits of $10 million. If B enters, then A must choose between accommodating entry and fighting it. If A accommodates, then A earns $5 million and B earns $5 million. If A fights, then both firms lose $5 million (in addition to the loss of the current profit).
Part 2: Again, consider the above situation. Now, suppose the decision of B to enter is reversible in the following way. After B enters the market, and A has decided to either fight or accommodate, B can choose to remain in the market or exit. All payoffs from the above game remain the same. However, if B decides to exit the market, then B suffers a loss of $1 million, while A regains its old profits of $10 million.
Think of as many pros and cons to each alternative you can think of. Can you think of some businesses that try to use each approach?
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