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Company: Citigroup
Company analysis:
1) The Company’s External Environment. Using the Porter Model determine the most significant strategic conclusions from examining the factors that exist in their external environment?
2) The Company’s Internal Environment Using the VRIO process determine the most significant strategic conclusions about their ability to compete based on their internal resources and capabilities?
3) Conclusions and Recommendations: From the information and insight gained above what would you say are their most significant Strengths, Weaknesses, Opportunities and Threats. Also, what strategic recommendations would you make?
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