Significance of these personalities in sport media business

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Reference no: EM133397029

Assignment:

In the sport media industry, one of the most prominent jobs is sportscasters (e.g., journalists, reporters, hosts, personalities, etc.). For instance, Stephen A. Smith (SAS) is one of the highestpaid stars of ESPN (earns $12 million a year). What do you think about the significance of these 'personalities' in a sport media business? Is SAS irreplaceable for ESPN? What would be the true role of these personalities for media companies? Are they casters; journalists; analysts; entertainers? Please explain in detail.

Reference no: EM133397029

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