Significance of starbucks tourism

Reference no: EM13113144

Tourism is one consideration for a company's future. A survey of 1,233 visitors to China last year revealed that 110 people visited a Starbucks during their visit. Stats claim that 10% of tourists will include a visit to a Starbucks. Use a 0.05 significance level to test the claim. After testing would it be wise to convince management to increase their advertising spending to travel agents?

Reference no: EM13113144

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