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1. Develop an argument regarding the significance of marketing to organizational success in the 21st century.
2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model" and decipher which part of the process would be the most difficult for you as a marketing expert to implement. Provide the rationale for your position as well as how you would address the difficulties you identified.
3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.
What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization's (that is familiar to you) marketing channel.
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What are the key factors that drive the level of planned communication in partnerships, e.g., should lower echelon employees be privy to the same information shared with executives? Support your reasoning.
Come up with an idea for a new product that would provide relevant digital information to a person in some situation. Pattie Maespresented several examples in the video. Next, clearly explain the benefits your new product would provide to a grou..
religious health care operates in a community of 225000 called middleville. summary statistics on religious and its
What is Customer Relationship Management and Give two major differences between CRM and eCRM
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Explain FaceBook and security and They had a virus last fall that targeted users and created spam messages and sent them to the infected users' friends via the Facebook site
Estimates that it will incur annual fixed costs of $5 million to advertise and promote the SonicBoom, and another $2.5 million to cover selling and distribution expenses. Based on this information, how many units does Sound Systems Inc. need to s..
What are some of the likely problems facing the marketing manager in a small firm who plans to search the internet for information on competitors' marketing plans
Describe a performance issue which resulted from a motivational problem ( what, why, who), Use content theory of motivation ( e.g., Maslow, Alderfer, Herzberg, or McClelland) or a process theory ( i.e., Adams, Locke, or Heider and Kelley) to explai..
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