Significance of big-dollar sponsors in rio during olympics

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Reference no: EM132258528

Read this Sports Business Journal article based on the economics of the Rio Olympics. Respond to the following questions:

What strategies and tactics were used in the host city of Rio to gain exposure and marketability?

What was the significance of big-dollar sponsors in Rio during the Olympics?

Do you think these strategies were effective?

How did sponsorships and partnerships play out during these Olympics, in your assessment?

What economic role(s) do you feel Rio played during this prestigious sporting event?

Do you think hosting the 2016 Olympics was a financial success for Rio? If so, in what ways?

Reference no: EM132258528

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