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Please read Management Focus: FCX Systems in Chapter 13 in "global Business Today" by Charles Hill" (page 446 in the 7th edition and page 394 in the 8th edition) and answer the following questions:
FCX Systems, which manufactures power converters for the aerospace industry, realized that to continue to grow, the company would have to seek opportunities in foreign markets. Today, the company is the recipient of numerous accolades for its exporting success, and has recently, after numerous years of trying, begun to find success in China, a market it believes will be important in the future.
1. FCX Systems' entry into foreign markets was not an easy one. Reflect on the challenges facing small companies like FCX Systems as they pursue foreign opportunities. Why did FCX believe that foreign markets could be more profitable than its domestic market?
2. Why did FCX initially sign on with an in international distribution company? What made FCX decide to go it alone? How important was government assistance to FCX's success?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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