Sifting through reams of market research data

Assignment Help Other Subject
Reference no: EM13887341

Cultural Critique Essay

For this assignment, you will write a 500-750 word reflection paper on a documentary that looks at the issues of character and/or culture. These documentaries are available online. Search under PBS videos and the name of the following:

1. The Merchants of Cool

They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth?

FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool." Produced by Barak Goodman and Rachel Dretzin the program talks with top marketers, media executives and cultural/media critics, and explores the symbiotic relationship between the media and today's teens, as each looks to the other for their identity.

2. Bigger Than Enron

On June 15, a Houston jury convicted Arthur Andersen -- the 89-year-old accounting firm once known as the gold standard of integrity in auditing -- for obstruction of justice in the government's investigation of Enron, Andersen's biggest client. With the demise of Andersen, the American business landscape was forever altered. But something else was altered as well: the scandal surrounding Enron and Andersen, together with the wave of other major accounting scandals that have come to light in recent months, has dealt America's markets an unsettling psychological blow. If we can't trust the auditors, investors wonder, whom can we trust?

3. The Madoff Affair

On Dec. 11, 2008, Bernard L. Madoff confessed that his vaunted investment business was all "one big lie," a Ponzi scheme colossal in volume and scope that cost investors $65 billion. Overnight, Madoff became the new poster child for Wall Street gall, greed and corruption.

Through exclusive television interviews with those closest to Madoff's operation, veteran FRONTLINE correspondent Martin Smith unearths the details of the world's first global Ponzi scheme -- a deception that lasted longer, reached wider and cut deeper than any other business scandal in history -- in The Madoff Affair.

4. Watergate Plus 30: Shadow of History

What lessons has America learned from Watergate? Three decades after an infamous break-in helped topple President Richard Nixon, all the facts are still not in. But as this documentary shows, Watergate remains a nearly unbelievable tale of ordinary men corrupted by power--and their desire to retain it.

Select one of these videos and watch at least 30 minutes of the film (the films run from 1 - 2 hours); you can watch more if you wish.

As you watch the film you selected, thoughtfully consider all that you have read, watched, and discussed in the course to this point, in particular, your readings from N.T. Wright on character, Andy Crouch on culture, Jim Kouzes and Barry Posner on leadership, and the Biblical Scriptures. Appropriately incorporate these readings and, when possible, bring in the expertise and/or perspectives from your major field of study (Psychology). Interact with the film and materials and write a 500-750 word reflection paper on something you saw or heard in the film that grabbed your attention and warrants a response. In your response, please include a discussion of if or how the principles and leadership practices you have learned in this course were or were not reflected in the film. A large portion of your grade will be based on your ability to integrate the ideas and concepts from the course materials.

Again, this assignment is a 500-750 word essay. Please include citations.

Reference no: EM13887341

Questions Cloud

Categorize scenario as primarily indicating an incentive : Categorize each scenario as primarily indicating (1) an incentive to commit fraud, (2) an opportunity to commit fraud, or (3) a rationalization for committing fraud.
What are several challenges that employees and organizations : Question: What are several challenges that employees and organizations face in connecting their employees with wireless mobile devices?  BYOD(Bring Your Own Device)
Discuss cmp''s litigation strategy in selecting a trial court : The Court of Federal Claims and the Eighth Circuit Court of Appeals have decided the issue in favor of the government. However, the Ninth and Tenth Circuit Courts of Appeals have decided the identical issue in favor of the taxpayer. Discuss CMP's lit..
Find the electrostatic potential associated with half-plane : Find a complex potential in the z -plane appropriate to a physical situation in which the half-plane x > 0, y = 0 has zero potential and the half-plane x 0, y = 0 has potential V .
Sifting through reams of market research data : They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their pre..
Find a basis of the column space : Find a basis of the column space Col A for the given matrix ,A.
Challenge you have overcome on your educational journey : Write an essay on describe a challenge or obstacle you have overcome on your educational journey
How does the business system work : Your first team task this week is to describe the business and the business problem. How does the business system work? Who is involved, and what do they do? Using our massage example, we might find we have massage therapists, schedulers who answe..
Tennis related questions : Tennis related questions

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd