User Account

All Pages

Side of marketing gets most of the press

Assignment Help Business Management
Reference no: EM131930117

Art or Science?

Let's be honest, the "art" side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists.

So in this interactivity, we're going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you.

What to Do (and How to Do It)...

  • Learn more about big data, marketing analytics, and successful integration
  • Read the Forbes article "Marketing Analytics Cheat Sheet for CEOs
  •  (Links to an external site.)
  • Links to an external site.
  • If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article "Advertising Analytics 2.0
  •  (Links to an external site.)
  • Links to an external site.
  • Post to the forum below, answering the following questions:
  • Based on everything you've learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
  • Does the art or science side of marketing appeal more to you? Why?

Reference no: EM131930117

Questions Cloud

Determine the dpmo for a company : Using the same type of calculation, determine the DPMO for a company that is in the five sigma (where "(USL-LSL)=10*Sigma") quality level.
Construct the risk matrix and classify each of the risk : How would you rate the consequences of each of the identified risk factors? Why? Construct the risk matrix and classify each of the risk factors in the matrix.
Create an app called blogs in the project : Create an app called blogs in the project, with a model called Blog-Post. The model should have fields like title, text, and date_added.
What has quality meant in the organization where you have : What has quality meant in the organization where you have worked? How is it measured? Be sure to thoroughly explain your answer.
Side of marketing gets most of the press : Let's be honest, the "art" side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however
Compare the nature and state of collective bargaining : Compare and contrast the nature and state of collective bargaining in these countries and their implications towards global business.
Green marketing or greenwashing : As a means of demonstrating their social responsibility, many companies engage in cause or green marketing efforts; however, such efforts can backfire.
An exaggeration of the corporate philosophy by him : The VP of Sales and Marketing (GC America) said that his company is more focused upon serving the customer needs by innovating new products.
Determine the harmonic mean mips rate of each machine : Determine the harmonic mean MIPS rate of each machine. Rank the machines based on the harmonic mean performance. Compare this ranking with that obtained.

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd