Reference no: EM132516120 , Length: word count:2500

SHR044-6 Mobilising Organisational Creativity and Innovation - Majan University College

Assignment: Report on Mobilising and Sustaining Creativity and Innovation in your work organisation and why this is important

Topic - Airline OMANAIR

Learning outcome 1: Demonstrate the following knowledge and understanding

Demonstrate a systematic understanding and critical appreciation of theories and models of creativity, innovation and change management in the context of contemporary organisations.

Learning outcome 2: Demonstrate the following skills and abilities

Synthesise individual and organisational theoretical perspectives to systematically promote the potential for creativity, innovation and change in practice.

Both assignments are located in the context of your work organisation to ensure relevance. Building on your recommendations from Assignment 1, critically analyse, evaluate and synthesise how creativity and innovation might be mobilised and sustained in the context of your work organisation.

Part 1. You are required to critically analyse, evaluate and synthesis how to mobilise creativity and innovation to support continuous innovation in your organization. For example, application of climate models, and creative leadership in taking ideas forward through strategies, processes and the development of innovation capabilities that are directly aligned to sustain continuous innovation.

Part 2. You will then need to demonstrate a systematic understanding and critical appreciation of the process of creativity and innovation drawing on contemporary theories to support your evaluation and synthesis.

Part 3. You will develop a plan to promote creativity and innovation in the context of your organisation supported by contemporary quality academic perspectives. You will need to include an in-depth literature review critically evaluating alternative contemporary perspectives in order to draw meaningful conclusions and develop feasible recommendations.

Part 4. You will present your analysis and plan in report format of approximately 1500 words excluding references and appendices.

Part 5. You are not permitted to use a case study of your own choice unless approved in advance by the UK tutor. Use of an unapproved alternative case study will result in failure of the assignment.

Attachment:- Mobilising Organisational Creativity and Innovation.rar