Shows and competitions each year which firms can attend

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Question: "Saxum Vineyard, in Paso Robles, CA, is one of the more than 9,000 wineries in the United States. While Saxum produces a number of different kinds of wine, they focus their production on Syrah (also known as Shiraz). Saxum sells their wines all over the United States. Suppose you manage a vineyard like Saxum and want to determine how much you should charge for your Syrah. Suppose the market demand function for Syrah is as follows. QD = 210 - 35.11PO + 7.65PS - 2Pc + 12Inc + .7TS + .5M21 Where QD is monthly demand for bottle of Syrah (in millions), PO is the price of Syrah in the market, PS is the average price of substitute bottles of wine (other varieties), Pc is the average price of a pound of cheese and is used to gauge the price of complimentary goods, Inc is average US per capita income (in thousands), TS is the number of wine trade shows and competitions each year which firms can attend to market their wines, and M21 is the number (in millions) of millennials in the US over the age of 21. This last variable is included to capture a change

Reference no: EM133552718

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