Showcased at the beginning of this chapter

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Showcased at the beginning of this chapter. Priceline and rival Expedia rely almost exclusively on their website for business. Thus, it is obviously essential in this industry to have the most effective, efficient, and user-friendly website possible. This exercise gives you practice identifying key strengths and weaknesses for two rival firms.

Reference no: EM131691512

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Showcased at the beginning of this chapter : Showcased at the beginning of this chapter. Priceline and rival Expedia rely almost exclusively on their website for business

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Supplemental lecture on market segmentation. : The supplemental lecture on Market Segmentation.

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