Should you bow to prevailing values within society

Assignment Help Marketing Management

Reference no: EM131941581

Question: YOU ARE AN ADVERTISING EXECUTIVE FOR A LARGE ADVERTISING AGENCY EARNING WITH BONUS AND OTHER INCENTIVES OVER TWO MILLION DOLLARS A YEAR. YOU HAVE BEEN ASSIGNED TO HEAD UP A TEAM CHARGED WITH THE CREATION OF AN ADVERTISING CAMPAIGN FOR A NEW FRAGRANCE FOR DONNA KAREN PERFUME.

Your team wants to present to the Donna Karen executives a proposal that they are very enthusiastic about. It features a completely nude woman with a headline "DONNA KAREN AND SIMPLY NOTHING ELSE." The idea is that she is wearing nothing but a fragrance, suggesting that a fragrance is all you need to be fully dressed. Although you admit that the advertisement is an attention grabber you question its social implications. The Donna Karen account is worth in business to your agency 50 million dollars in revenue. Answer the following questions.

1. Should you bow to prevailing values and conventions within society (sex sells)?

2. Should you have your team reconsider their marketing strategy and redesign the advertisement to conform to your more modest conservative values?

3. In the original advertisement created by your team are there any prejudicial suggestions?

Reference no: EM131941581

Questions Cloud

What is investment in growpaw : Private saving in Growpaw is $4 billion. What is investment in Growpaw?

Write a proposal about the best philanthropic project : The owner wants to become more socially responsible and knows that other companieshave engaged in philanthropic programs.

What would she could choose to consume : The price of a Snickers candy bar is $0.50, and a can of Coke is $0.75. If she has $20 of income, what would she could choose to consume?

Important problem faced by society today : Select an important problem faced by society today and construct three questions that will result in critical thinking using the assignment template

Should you bow to prevailing values within society : Your team wants to present to the Donna Karen executives a proposal that they are very enthusiastic about. It features a completely nude woman with a headline.

Draw the precedence graph for the schedule : Draw the precedence graph for the schedule. Is the schedule conflict-serializable?

Existence of methods setdepth : Assume the existence of methods setDepth (v,d) and getDepth(v) that run in O(1) time.

What makes enterprise ediscovery a great tool : What makes OneDrive for Business different than OneDrive for consumers? What makes OneDrive so much different than AWS?

Why is it very important to understand external users : Why is it very important to understand external users? Why is SharePoint so important in companies? What makes it so different than other products?

User Account

All Pages