Reference no: EM131293462
Walmart is by far the World's leading company by revenue. It acquired Jet.com - one of the fastest growing e-commerce companies in the US- in August. 2106 (see below)
https://news.walmart.com/2016/08/08/walmart-agrees-to-acquire-jetcom-one-of-the-fastest-growing-e-commerce-companies-in-the-us
and now is moving forward to sell luxury items such as Cartier.
https://www.wsj.com/articles/an-18-000-cartier-watch-for-wal-marts-black-friday-shoppers-1479988801
Wlmart's Vision is "To be the best retailer in the hearts and minds of consumers and employees."
and its Mission is: "Saving people money so they can live better."
a) Should Walmart expand its product offer to sell in this niche segment?
b) Is this strategy aligned with their Vision and Mission?
c) Should Walmart test-sell luxury goods in the US before going Global?
d) Does it make sense to have a different product strategy in store vs online? (Cartier will be only sold on line via third party vendors)
e) Since Amazon's 'Prime' membership service can be 'replicable', shouldWalmart copy it to accelerate its revenue stream?
Read the articles (2 links are provided above). Then answer the questions above (a to e) directly in 2 pages. No introduction or conclusion needed.
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