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Questions: 1. Should Venkat take Tanishq international? What are the pros and cons? 2. Which market should Tanishq target to go global? What are the pros and cons of the US, 6 UK, and United Arab Emirates markets? 3. Should Tanishq try to enter the United States using the Indian diaspora as a launchpad or go for the American customer, irrespective of ethnicity? As part of this exercise, score Tanishq on the COMET tool (Tool 2.1 in the course text) on both segments. 4. Using the one-sentence value proposition worksheet provided, develop a customer proposition for Tanishq that would resonate with the target segment(s) chosen by you. 5. If Tanishq decides to make the United States its priority, how should it enter the US market in terms of its segmentation-targeting-positioning (STP) and four Ps (product, price, place, promotion)? 6. What would be your two-sentence recommendation to C. K. Venkatraman?
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client
Determine your marketing communication objectives. Example: For your promotional campaign, what are your Marketing Communication promotional objectives?
Analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to increase product revenue ..
How does the marketing environment affect a firm's marketing strategy and what steps in the evolution of new products are most important? Which are least important? Defend your choices.
Explain the elements of successful competition and the use of competitive intelligence. Describe the influence competition has on the services offered by health care organizations and the choices patients have
Explain the Brick and Mortar environment of Travel Industry before Web Sites
Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it
apply your learning about customer experience and behaviour to a context similar to one that you may encounter in the workplace, and (2) allows you to improve
With the aforementioned in mind, list the five key characteristics required to set clear social media marketing objectives that can be adequately measured.
Assignment: Marketing Communication and Brand Strategy. Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word.
As you now know, understanding where a product is in its life cycle is critical in the process of making decisions about advertising, promotion, product changes
The frequency table shows the weights in ounces of 30 stones-Use the above information to construct a cumulative frequency table for the data
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