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Case Assignment
Case - Unilever in Brazil
Question 1. Should Unilever divert money from its premium brands to invest in a lower-margin segment of the market?
Question 2. Unilever already has three detergent brands with distinct positioning. Does it need t develop a new brans with a new value proposition or can it reposition its existing brands or use a brand extension?
Question 3. What price, product, promotion, and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing its own premium brands too heavily? Is it just a matter of price?
APA 2020 Style
Hi there, I would like to assign you a job of my case study assignment. You can find out the rubrics in the attachment and professor is very particular about APA 2020 Style. We need to give all the answers for the question and basically I need a great work from you guys.
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