Should uber have aimed at exclusivity

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Question: Its customers and drivers were multihoming (i.e., they signed up with its competitors). Should Uber have aimed at exclusivity (i.e., a 100% share-of-wallet) or was it more realistic to aim to become the preferred provider with a high share-of-wallet?

Reference no: EM133379519

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Should uber have aimed at exclusivity : Its customers and drivers were multihoming (i.e., they signed up with its competitors). Should Uber have aimed at exclusivity (i.e., a 100% share-of-wallet)

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