Should the company pursue corporate political strategy

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Reference no: EM133595366

Problem: Magic Leap, Inc. is an American startup company that released a head-mounted virtual retinal display, called Magic Leap One, which superimposes 3D computer-generated imagery over real world objects, by "projecting a digital light field into the user's eye", involving technologies potentially suited to applications in augmented reality and computer vision. It is attempting to construct a light-field chip using silicon photonics. Magic Leap was founded by Rony Abovitz in 2010 and has raised $2.6 billion from a list of investors including Google and Alibaba Group. In December 2016, Forbes estimated that Magic Leap was worth $4.5 billion. On July 11, 2018, AT&T invested in the company and became its exclusive partner. On August 8, 2018, the Magic Leap One was made available in the United States through AT&T. As a start-up, should the company pursue corporate political strategy? If yes, what type of corporate political strategy?

Reference no: EM133595366

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