Reference no: EM132502585
Hudson co.
Contribution margin income statement
for year ended December 31, 2017
Sales (11,500 units at $225 each) $2,587,500
Variable costs (11.500 units at $180 each) $2,070,000
contribution margin $ 517,500
Fixed costs $360,000
Pretax income $157,500
Point 1: The marketing manager believes that increasing advertising costs by $123,000 in 2018 will increase the company's sales volume to 12,900 units. decide a forecasted contribution margin income statement for 2018 assuming the company incurs the additional advertising costs.
Sales = ???
Variable cost =??
Contribution margin = ???
Fixed costs = ???
Income (pretax) = ????
Question 1: Should the company incur the additional advertising costs = ?? ( yes or no?)