Should the companies re-brand their products

Reference no: EM131021791

Some companies have done a poor job protecting the images of their products. For example, Hormel's Spam brand name is widely ridiculed and is associated with annoying commercial messages received via e-mail. Think of other cases of companies failing to protect their brand names. What can companies do about the situation now? Should the companies re-brand their products?

Reference no: EM131021791

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