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Discussion 1: A discussion with rationales supported by research and marketing theory analysis for at least two viable potential resolutions to the case. Should the brands merge or remain separate? Why? How do the mission, vision, and core values of Purple Cloud influence the viable options?
What is employer branding? Why is it important? And, what are its benefits? What sorts of factors must one consider when managing human resources globally? Please identify at least five (5) factors and describe how you would deal with them
Define corporate citizenship among various countries and regions of the world
Choose any business website of your choice. Analyze the business model for your chosen site. What business model is your site using
Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time.
Do you think that cultural differences between nations are more or less important than cultural variations within nations? Under what circumstances is each important?
Describe your decision-making for each element of the mix to reach the first target market, and then do it again to create a completely new offering
Describe the key elements of an organizational strategy. How would they be, or not be, relevant to the "strategic mindset" of an organization's management?
Explain the components of a database and how Amazon uses each component and looking for help on this subject and information regarding Amazon
Describe the brand image of a product or firm and provide very specific examples of how the firm's supports that image.
What are the three potential conflicts of interest that can take place during the auditing process? Explain. List and discuss the decision making steps in the ethical cycle from a global perspective
Is the product available through giant online retailers (e.g., Amazon)? What are the implications of this for the product's pricing strategy?
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
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