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Question: The international marketer needs to be prepared and proactive in meeting challenges and adapt to changing global trends and evolving lifestyles. According to you, what are some of the challenges that international marketers must be prepared for (Slides for Chapters 17 and 18 will give you ideas on these)? How should marketers be ready to face challenges faced due to economic recessions and uncertainties? How will such crisis situations impact communication channels between firms and their international consumers? According to you, what are some of the new trends and events that international marketers need to take into cognizance from the year 2023 onward to implement strategies and increase market share?
In Chapter 16, you read about social media and its effectiveness in international marketing? List some of the advantages and disadvantages of social media marketing? Should social media marketing be the only strategy that a firm undertakes to succeed and move ahead of competitors? Why or not? Please explain. Lastly, is social media marketing suitable for only certain types of firms in certain industries? Why or why not? Please explain with suitable examples.
1.describe airborne industry environment using 5-forces model and macro environmental scanning. 2.what competitive
Choose a role: researcher, consultant, or organizational leader. In this role, discuss how you would study and determine the values and ethical framework of an organization
Ethics of Stock Market Investing. Insider trading, stock manipulation, short-selling, green companies, companies who use child-labor, companies who produce good
What Emerging Country will product be adapted for? Why would you select Brazil for this specific product? Identify Specific Target Markets within and across
discusses about websites providing digital analytics services
To correct this situation, you will begin by creating a performance grading form that will be used to assess the front-line supervisor's performance. Create a form that includes areas the supervisors should be graded on and the relative weight or ..
Explain market segmentation; provide an example of a product that has been segmented. How does product segmentation impact the product life cycle?
What factors drive the rising demand for environmentally responsible products/services,Discuss the role of Direct and Indirect Green Marketing
How do globalised markets influence a brand owners' decision to develop standardised or customised/adapted brands for international markets
Explain How could the salesforce contribute to analyzing and responding to a changing market environment? How can a company try to anticipate
Analyze each of Hofstede factors; Power distance, Uncertainty avoidance, Individualism-collectivism, Masculinity-femininity and Time orientation (long term vs s
You to make realistic and current assumptions for potential external factors or any other gaps you might identify without the complications of Covid-19.
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