Should retailers notify shoppers before they purchase

Assignment Help Marketing Management
Reference no: EM131018578

Read the following articles in the attachments and this link https://www.theretailequation.com/Consumers/

And answer this qustion/

In chapter 2, pages 37-39 in your text, it talks about how the concept of "customer-centric" is important. If a company uses Retail Equation to check on every customer's return, describe how they are or are not being customer-centric. Defend your answer citing the readings and the textbook (cite page numbers).

On page 47 in your text, it begins talking about the concept of "trust" in a relationship. If a retailer uses a Retail Equation (or another service like it), are they trading a trustful relationship based on the amount of money lost on return fraud? Have they chosen money over trust? Defend your answer citing the readings and the textbook (cite page numbers).

Should retailers notify shoppers BEFORE they purchase about the return policy that includes the information that their drivers license information and return activity are being entered into a database and monitored?

Will you contact Retail Equation to find out your Return Activity Report? Why or why not?

the book name is A Strategic Framework, 2nd ed., Don Peppers and Martha Rogers, John Wiley & Sons, 2011. ISBN:978-0-470-42347-9. You can find it online free.

Attachment:- Articles.rar

Reference no: EM131018578

Questions Cloud

Find the change in consumer surplus : Find the change in consumer surplus, producer surplus and total surplus when Vanland decides to open their economy to trade.
How would considerations of culture change the approach : Do you see common themes among the various theories that lend themselves well to improving upon by the consideration of culture? What are these theoretical aspects and how would considerations of culture change the approach?
How social-cognitive theories address limitation : A description of a specific theory of personality and identify what you consider to be its biggest limitation. Explain why you think of it as a limitation. Then, explain how social-cognitive theories address this limitation.
How the ratios are likely to change over the next five years : Select at least two companies and the ratios you would use to determine your investment strategy. Based on the companies you choose, speculate on how the ratios are likely to change over the next five years.
Should retailers notify shoppers before they purchase : Should retailers notify shoppers BEFORE they purchase about the return policy that includes the information that their drivers license information and return activity are being entered into a database and monitored?
Explain how social-cognitive theories address limitation : Description of a specific theory of personality and identify what you consider to be its biggest limitation. Explain why you think of it as a limitation. Then, explain how social-cognitive theories address this limitation.
Determine the breakeven point in units and dollars : Prepare a contribution margin income statement separating all variable and fixed costs into their own categories.
How is ratio analysis beneficial to you as an investor : How is ratio analysis beneficial to you as an investor?
What are your thoughts or opinions on ptsd : Have you, or anyone you know, suffered, or is suffering with this disorder? If so, how was it diagnosed and then, hopefully, treated? If you don't know of anyone with this disorder, what do you believe PTSD to be and how widespread do you think it..

Reviews

Write a Review

Marketing Management Questions & Answers

  What do you perceive to be the physical demands

What do you perceive to be the physical demands

  Development of a marketing plan for a new or improved

development of a marketing plan for a new or improved health care product or service of the teams choosing that will

  Marketing plan for one or more procte rand gamble products

Marketing Plan For One Or More P and G Products

  Many communities look toward tourism to bring strong

tourism has both a positive and negative impact on the local community. many communities look toward tourism to bring

  Why should such concern be important to advertisers

We are focusing on marketing communication functions. Besides reviewing traditional media, the material offered in the Background section introduced and discussed some recent and innovative new media.  Why should such concern be important to advert..

  Create a word document for your marketing plan section

Using the Waters Bottling Companyin, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Create a 4-5 Word document for your Marketing Plan Section

  Explain benefits of auction markets

Explain Benefits of Auction Markets and List and briefly explain three of the benefits of auction markets

  Cbtain an average proportion of women

If you obtain an average proportion of women of 52% from a series of randomly drawn samples, and this proportion has a standard error of 0.07, what can you say about the population parameter? Provide your answers with three levels of confidence

  Strategic management is that set of managerial decisions

1 in a survey of 50 corporations which of the following was rated as a benefit of strategic management?a. clearer sense

  Assignment on marketing and the health care system

Marketing and the Health Care System

  Discuss the ethical issues or challenges

Discuss the ethical issues or challenges associated with prioritization. Compare and contrast the extent to which there are unique or similar criteria across the different roles, and the extent to which the criteria are measurable

  Detailed description of business products services ideas

detailed description of business products services ideas.please prepare a detailed description of the business

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd