Reference no: EM131181298
After reading the case, Red Lobster, please provide an answer to the following questions:
1. Should Red Lobster target the Experientials segment? Why or why not?
2. Is "approachable, fresh seafood" still the right positioning? Why or Why not? How much positioning change is possible while keeping the name Red Lobster?
3. Should they continue with the traditional price promotions that drove so much traffic? Or, should they be scaled back? Why or Why not?
4. Do you think raising prices is an option? Why or why not?
5. Should they revisit the wine offer to cater to Experientials? Why or why not?
6. Should they expand the menu beyond seafood to steal share from competitors? Why or why not?
7. How urgently should the remaining restaurants be remodeled?
8. Beyond what's mentioned in the case, what do you think is the biggest issue Red Lobster faces?
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