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Case: TUFS
This case takes a "horizontal" slice through a number of coexistent issues. As a result, the challenge is "knowing where to start" - just as it is in real organizations - and this requires detective work.
After reading the case please respond to the questions below.APA,CITATIONS,REFERENCES MANDATORY,ALL CATEGORIES MUST COVERED.
Discussion Questions 1. Should Northern have invested in TUFS"?
2. What went wrong with the TUFS investment and what can be done to prevent these problems in the future?
3. What does Northern need to do to realize the benefits that were projected for TUFS?
4. How can they measure these benefits?
Does the business plan tell a coherent and compelling story - Does the plan capture all of the learning that Antonio and JB have accumulated - What three questions do you think Antonio and JB need to answer through further planning before they launch..
What do you think would be the key underlying factor that would have the most influence on the profits earned in Brazil as a result of the joint venture?
Case Study - Better World Recycling
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Write a dissertation on the given topic of Revitalization of AirAsia Marketing Strategy
Prepare a business report of about 1500 words that gives an ethical analysis of the issues raised in the case study. In particular include in the report responses to the following sub-tasks:
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