Should muesli ag go ahead with the promotion

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Reference no: EM133659634

Question: Start from the original contribution margin statement. The Marketing Department would like to run a special promotion to increase sales in the grocery stores in the Southern region. They believe that by decreasing the price of a box of muesli by €0.10, that sales will increase by 10%. 22. If the Marketing Department's assumptions are true, what will be the net operating income? Should Muesli AG go ahead with the promotion?

Reference no: EM133659634

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