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Should marketers use techniques to encourage impulse buying

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Reference no: EM131838695 , Length: word count:1500

How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence?

Should marketers use techniques to encourage impulse buying? Why/why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?

Does marketing contribute to consumer misbehavior?

Formatting & Referencing: APA

Reference no: EM131838695

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