Should john smythe sell the names

Assignment Help Business Management

Reference no: EM131262005

John Michael Smythe owns a small marketing research firm in Cleveland, Ohio, which employs 75 people. Most employees are the sole breadwinners in their families. John's firm has not fared well for the past two years and is on the verge of bankruptcy. The company recently surveyed over 2,500 people in Ohio about new-car purchase plans for the Ohio Department of Economic Development.

Because the study identified many hot prospects for new cars, a car dealer has offered John $8,000 for the names and phone numbers of people saying they are "likely" or "very likely" to buy a new car within the next 12 months. John needs the money to avoid laying off a number of employees.

Questions

1. Should John Smythe sell the names?

2. Does the AMA Statement of Ethics address this issue? Go to [www. marketingpower.com/AboutAMA/Pages/Statement of Ethics.aspx]. Then write a brief paragraph on what the AMA Statement of Ethics contains that relates to John Smythe's dilemma.

Reference no: EM131262005

Questions Cloud

Design a marketing research plan : Design a marketing research plan that will give company managers the information they need before engaging in new-product development of the idea.

Create a report for your company : Analyze the data you collected and create a report for your company either recommending that the company pursue the idea you chose or investigate another.

What evidence-based guidelines should the patient follow : What evidence-based guidelines should the patient/client follow? What evidence is available that links micronutrient with the disease/health outcome?Example: What evidence links dietary intake of vitamin C with cold prevention?

Discuss what it means in your own words : Class as RNs we need to consider our own scope of practice as well as those we supervise and delegate tasks to. Research and review the Five Rights of Delegation , list one of them, discuss what it means in your own words and tell me where you fou..

Should john smythe sell the names : Should John Smythe sell the names? - Does the AMA Statement of Ethics address this issue? -Write a brief paragraph on what the AMA Statement of Ethics contains that relates to John Smythe's dilemma.

How has it influenced heath care : How has it influenced heath care? What role has the term played as health care developed over the years?

What are the best foods to eat to consume an adequate amount : What are the best foods to eat to consume an adequate amount? How many servings do you need to eat to get enough of this nutrient?

Are there any critical issues that must be explored : Are there any critical issues that must be explored with primary marketing research before you can implement your marketing plan for your chosen company?

Describe the types of health care technology available : Explain how the WHO, GHDx, and the World Health Summit are involved in world health, including information about how new technology is provided for foreign countries.

User Account

All Pages