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Does the information you collected during this activity improve your evaluation of the company? Would it influence your decision to buy the company's product? Why or why not?
2 .Jane Barksdale has designed a line of clothing targeted toward Hispanic Americans. The items are sold only by catalog and on the Internet. She thinks that she can increase sales by claiming in ads that the firm is owned by a Hispanic American and all the employees are Hispanic Americans. She is not Hispanic American nor are most of the employees. She needs a high level of sales to pay her bank loan and remain in business.
Questions
1. Should Jane claim that she is Hispanic American? Explain your response.
2. Does the Federal Trade Commission address this issue? Go to www.ftc.gov and search for guidelines for small business advertising or e-commerce. What does Jane risk in making false claims in her ads?
the discussion board db is part of the core of online learning. classroom discussion in an online environment requires
There are six (6) sources of power that reference groups may use to influence consumer behavior. Explain and provide one (1) example of each source. Which sources of power are likely most useful for marketers
Managing Segments and Customers V2
1. in essence capital budgeting is the process ofnbspa. deciding what to do with the firmrsquos moneynbspb. deciding
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map
Create and develop a brand positioning strategy. Create a distribution strategy for the proposed new product
French management authority Henri Fayol described the concept of parity of authority and responsibility, which refers to an authority figure's
Michael is a marketing manager for a home repair organization. He is trying to make a decision on a supplier. Which of the following influences the decision about which supplier is chosen?
It finally opened in 1988. Public relations became a key tool for maintaining a positive relationship with disgruntled residents and commuters. This area of PR is referred to as:
1.define departmental processes enterprise processes and inter-enterprise processes. describe their
Discuss the product or service you selected in your Purpose and Value of Integrated Marketing Paper. Select a product or service to use in your upcoming team assignments based on the different products or services your team members wrote about in t..
Explain about The Marketing Mix- Pricing Strategies and Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology
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