Should it be legal for companies to collect and sell

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Reference no: EM133529421

Question: Research database marketing and discuss the legality of companies collecting and selling your personal information without your knowledge.
You just downloaded the Twitter app and the Brightest Flashlight Free app to your smartphone. Your smartphone is basically a mini tracking device and it's collecting information about where you are traveling throughout the day, which apps you are downloading, and other pertinent information. Such information is a hot commodity to data brokers who purchase it from companies.

Find out more about the concept of database marketing by doing your own research. Make sure to cite at least two sources. Then answer the main question this week: Should it be legal for companies to collect and sell your personal information without your knowledge? Why or why not?

Reference no: EM133529421

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