Should it accept the offer and spin off nicotine gum product

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Question - Your parent company is perfecting a nicotine gum it touts as part of its "harm reduction platform" together with e-cigarettes. A pharmaceutical company has made an offer to buy the nicotine gum business. The CEO of your parent company asks you advice: Should it accept the offer and spin off nicotine gum product? Or should it reject the offer and expand its nicotine replacement therapy (NRT) platform?

Reference no: EM133220627

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