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Case Activity: Should Employees’ Social Media Activities Be Controlled?
The ever-increasing reach of digital and social media demands examination by all employers. When an employee posts a Facebook entry grousing about her workplace, should the organization be concerned? How about when an employee tweets excitedly about a new product yet to be introduced to consumers? To handle such thorny issues, most organizations should have digital and social media policies.
Your company is committed to protecting its employees’ rights to free speech, but it is also aware that there can be legal repercussions to uncontrolled social media activity.
Writing Prompt
As a communication law and social media expert, what issues would you advise management to consider in developing a digital and social media policy for employees? Write a brief memo outlining issues to examine and justify their inclusion on such a list.
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