Should coca cola succeed, Coca-Cola claimed unfair

Should coca cola succeed

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Reference no: EM131390556

The Coca-Cola Company manufactures a carbonated beverage, Coke, made from coca leaves and cola nuts. The Koke Company of America introduced into the beverage market a similar product named Koke. The Coca-Cola Company brought a trademark infringement action against Koke.

Coca-Cola claimed unfair competition within the beverage business due to Koke's imitation of the Coca-Cola product and Koke's attempt to reap the benefit of consumer identification with the Coke name. Should Coca-Cola succeed? Why?

Reference no: EM131390556

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