Reference no: EM132277738

I have a class is called Strategic Management&Business Policy! And my group and I have to chose a company and write some paper, the company is (Black Rifle Coffee) they sell coffee and some stuff, any way I should write the Executive summary and the problem Statement, some of the problem we fighter out which they do not have stores and they need better advertisement. And please take a look and try to fine some problem that need to be solved for a success business!

Black Rifle company website:

Executive Summary:

MACK Processes

This is, perhaps, the most important part of your paper. It is also the last part to be written. Present an overview of your entire paper. It should reviewthe process you used to get to your conclusion and recommendations. Thissummary should be no more than one page. Spark an interest!

Write the summary in a way that will get your reader toturn the pageand read the rest of the report. Nothing else should be included on this page.

Problem Statement( The issue to be analyzed)

• Define what, specifically, is the issue (problem or opportunity) to be analyzed. The issue should be stated in the form of a question that demands an answer. Generally, if you cannot state the issue (problem or opportunity) in one sentence, it will be unclear as to what the issue really is.

• Example: How should XYZ Corporation implement a new exercise program to improve the health of its employees?

• Should Black Rifle Coffee Company expand their sales to stores instead of only selling online and to third parties?