Should be thinking about pricing the bottle of eye drop

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Reference no: EM133255839

Assignment:

Once upon a time, there was an amazing group of students who happily lived in FootStrong City and learnt from and worked with each other. The amazing students were approached by an investor, Ms Mai Kro, who asked for their help. The investor was contemplating investing in a pharmaceutical company that manufactured an eye drop that corrected your vision for 8 hours per dose. Having earned an MBA from the best Canadian University (located in downtown Montreal), Ms Mai Kro knew that she needed to gather some pricing information before investing her hard earned fortune. She wondered how the pharmaceutical company should be thinking about pricing the 50ml bottle of the eye drop?

Here is some information to get you started:

1. A dose = 1 drop = 1ml

2. The pharmaceutical company has gotten the requisite approvals to sell the eye drops commercially

3. There is 1 competitor who has the same approvals

What could be the risk, margin cost, and safety regulation?

Reference no: EM133255839

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