Should be the lead in destination marketing though dmos

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Reference no: EM133404080

Assignment:

The author of "Should Destinations be Marketed" raises some interesting issues questioning whether the public sector/government should be the lead in destination marketing though DMO's and whether destinations should be marketed at all because of the wide variety of stakeholders involved.

What do you think?

a) in 100 words or less does the author's argument that the public sector/government might not be the most appropriate organization to take the lead in destination marketing makes sense to you? Why or why not?

b) in 100 words or less do you agree or disagree with the author that traditional marketing processes used for manufactured products should not automatically be transferred to destination marketing processes (positioning, image and branding)? Why do you agree or disagree?

Reference no: EM133404080

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