Should advaark stick to its core business or diversify

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Reference no: EM132121323

Should Advaark stick to its core business or diversify? Where does its core business fit in on the BCG Growth-Share matrix and why (Hint: Categories in this matrix are Question mark, Star, Cash cow and Dog)? Support your recommendation with a VRIS (Please ensure you state the specific resource/capability that you focus on for the VRIS analysis) and SWOT analysis. Be sure to explain how your proposed recommendation leverages the strengths, minimizes the weaknesses and helps neutralize some of the threats being faced by the company in the industry.

Stick to the core or go for more- Thomas waite

Reference no: EM132121323

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