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Should a marketing manager or a business refuse to produce

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Reference no: EM13560320

350 word response to question:

Should a marketing manager or a business refuse to produce an "energy-gobbling" appliance that some consumers are demanding? Should a firm install an expensive safety device that will increase cost but that customers do not want? Are the same principles involved in both these questions? Explain.  

 

Reference no: EM13560320

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